A Simple Guide to PPC
May 8th, 2008 by Jack J Giovanni
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Even well established websites find that the pay per click system of getting traffic to their site has the lowest overall costs. Many people now use this as their advertising method of choice because it is so effective. If you are one of the many that have heard about pay per click but don’t really understand it then this article might be ale to help.
The concept is simple; by placing a text advertisement with a link to your site on a larger website that is very busy, you can direct traffic to visit yours. Very simply, you will pay the site (that the traffic comes from) a small amount from your account but only providing the visitor stays more than 10 seconds. There are a couple of pints to remember about this: your advert will be related to the subject of the site it is being used on and these sites are generating huge amounts of traffic. However this is not the only advantage because you only pay for the advertising when it is used, which means if someone doesn’t visit your site through the link you do not pay.
This is where the cost benefits come in against other forms of marketing where there is a cost up front without any guarantee the advert will even be noticed. Some people are worried about competitors clicking to run up their bill or lose them from the screen completely but in practice this rarely happens. From a business viewpoint, pay per click marketing is extremely effective at targeting the exact market the business wants. You basically have a captive audience of people looking for something you are marketing, on a related site they are visiting.
By now most people have experienced the Google Adwords pay per click system which has grown dramatically in recent years. The process is easy to understand; all you need to do is provide Google with the phrase or word that you want people to use to see your advert. The searches that are then made on that term will bring up natural results and paid examples which may show at the side or at the top of the page.
For many people, part of the appeal about pay per click marketing is the immediacy. It doesn’t take very long for you t discover whether you will need to adjust the advert. This is a simple and easy system to understand that is incredibly powerful and effective at the same time so it is not surprising that almost all companies use pay per click search marketing.
Unlike search engine optimization, which can fluctuate according to the search engine’s whims, pay per click marketing is the only guaranteed way to reach a top listing for any given word. Most most businesses and marketers will use PPC as a dirt-cheap way to do keyword research for the longer term SEO campaigns.
